Our Story

SANIPEX GROUP was established in 1995 to provide high quality bathroom and plumbing products to the Middle East markets, complemented by professional support and service. Twenty years on and we still have the same business philosophy, albeit to a global marketplace, as the international breadth of the SANIPEX GROUP brand expands across Europe, Asia and Africa whilst strengthening its position as the market leader in its traditional Middle East markets.

Success is based on a unique 3 channels to market approach of Wholesale, Projects and Retail. Our products can be found in some of the world’s most iconic hotels and buildings and the highly successful BAGNODESIGN retail showrooms are rapidly appearing in major cities across all our markets.

In addition to being a distributor of leading boutique brands of brassware and sanitaryware, the in-house BAGNODESIGN and AQUAZONE brands are establishing themselves as arguably the most comprehensive range of quality bathroom fixtures and fittings available today.

Our Vision

AS A RETAILER

To expand the BAGNODESIGN retail network across the Middle East, Central and South Asia, Africa and Europe, through a mixture of wholly owned and franchised showrooms, that provide medium to high end designer bathrooms to a discerning client base.

AS A WHOLESALER

Through offering full loads on an agency basis and broken bulk on invoiced supply. In several markets SANIPEX GROUP works closely with hand-picked partners to ensure that the fundamental values of the company are delivered in full to the end user. Are you interested in becoming a BAGNODESIGN Dealer or Franchisee? Please contact us for further details.

AS A PROJECT SUPPLIER

To be the supplier of choice for the Middle East, Central and South Asia, Africa and Europe for direct project supply of bathroom fixtures and fittings, tiles and plumbing materials, through providing excellent customer service and integrating with the project management team to add value at every stage.

Competitive Advantage

  • 3 channels of Market approach to Retail, Project and Wholesale
  • Unrivalled Supply Chain capability to give customers what they want
    when they want it
  • Fashionable and Innovative product development
  • An extensive and exclusive product portfolio
  • A multi-national professional workforce focused on developing long
    term customer relationships
  • Strong presentation to the global interior design community through our A&D showrooms in major design centres

Our Team

Our key asset is our people who have enabled us over the last 20 years to deliver a solid track record of growth. With the addition of our in-house state of the art training Academy in 2014 we are providing hands on training on both the technical and selling aspects of our products, and induction and business process training to ensure our people are qualified and customer focussed. With unrivalled passion our team ensure everything from the initial sales process through to the delivery and after sales support is done to make buying from us as seamless as possible.

The Board
Daryl Barker
Managing Director Team Member

Daryl founded Sanipex Group in 1995 and has driven the company’s growth from a commercial trading firm to a turnkey supplier to some of the world’s leading properties and landmark buildings. Daryl has more than 30 years of invaluable industry experience, gaining experience in high profile companies such as Pegler where he worked in Export. He also handled regional operations for Paul Weil Gulf and was Managing Director for Eurobath UK, before venturing out on his own. Daryl is a visionary leader and has taken the company from strength to strength, building Sanipex Group into a trusted brand in the industry, in addition to two sub-brands – BAGNODESIGN and AQUAZONE – that are well-recognised among consumers.

Calum Stewart
Retail Director Calum Stewart

Calum oversees Sanipex Group’s retail business which operates under the luxury BAGNODESIGN and commercially focused AQUAZONE banners. Driven by a desire for continuous improvement, the retail showrooms set the benchmark in terms of store design, innovation, product offering and world class customer service. With 30 years of retail management experience from market leading companies across the UK, Middle East and Far East, Calum brings a wealth of knowledge to the Group. Prior to joining Sanipex Group in January 2008, Calum was Store Development Director for the AS Watson Group in Hong Kong where he was responsible for developing new retail brands and store concepts.

Guy Wilson
Managing Director - Trade & Projects MEA Team Member

Guy is responsible for the projects division of Sanipex Group. He drives new project wins, key client relationships and overall business development and growth. Guy has more than 20 years of international sales and management experience in the industrial and construction sectors in Africa, Europe and Middle East. Prior to joining Sanipex Group in January 2011, Guy worked at the Geberit Group for 10 years, heading the company’s Middle East operations for seven years.

Dominic Coulbeck
Group Commercial Director Team Member

Dominic is responsible for Sanipex Group’s Legal, Cash Flow and Credit Control including HR functions and driving the company’s full-fledged training academy and overseeing audits and certifications. Dominic joined the company in 2005 bringing with him more than 25 years of experience with blue chip organisations in the UK and Middle East

Vipul Amin
Financial Director Team Member

Vipul has primary responsibility for all aspects of finance at Sanipex Group – from budgeting and forecasting to accounting and auditing. Vipul is a qualified CIMA accountant from the UK with an established career in financial management. Prior to joining Sanipex Group in 2015, he has been associated with well-known international brands such as Rolls Royce, Daimler, Unilever, Kodak, Hallmark and Sainsburys.

Paul Raynor
Chief Operating Officer Team Member

Paul is responsible for the overall operations of the company, overseeing Supplier Relations, Sourcing, IT, Quality Control, Product Development and Logistics. Paul’s tenure in the plumbing industry, working for market-leading, international companies across the UK, USA and France, brings a wealth of experience to Sanipex Group. Prior to joining the company in 2015, Paul spent 10 years at Ferguson plc (previously known as Wolseley Group) managing multi-million pound B2B and B2C business.

 
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